Privacy Policy
1. Introduction
Welcome to SALTD. Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website livesaltd.com, make a purchase, or interact with our brand in any way.
By using our website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our site or services.
2. Who We Are
SALTD is a wellness and hydration brand operated by SALTD Hydration Ltd, a company registered in the United Kingdom. We are the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR).
3. Information We Collect
We may collect and process the following types of personal data:
a. Information You Provide Directly
- Contact details (name, email address, phone number)
- Billing and shipping details (address, postcode, payment information)
- Account information (if you create an account on our site)
- Communication data (emails, social messages, or survey responses)
b. Information Collected Automatically
When you visit our website, we may collect:
- Technical data (IP address, browser type, operating system)
- Usage data (pages visited, time spent, links clicked)
- Cookies and tracking technologies (see Section 8 below)
c. Information from Third Parties
We may receive limited information from:
- Payment processors (e.g., Stripe, PayPal)
- Social platforms (e.g., Meta, TikTok, or Google Ads if you engage with our ads)
- Analytics providers (e.g., Google Analytics)
4. How We Use Your Information
We use your personal data for the following purposes:
| Purpose | Lawful Basis |
|---|---|
| To process and deliver your orders | Performance of a contract |
| To communicate with you (support, updates, promotions) | Legitimate interest or consent |
| To manage your account | Performance of a contract |
| To personalise your experience on our website | Legitimate interest |
| To improve our products, marketing, and analytics | Legitimate interest |
| To comply with legal and tax obligations | Legal obligation |
We will never sell your personal data to third parties.
5. Marketing Communications
With your consent, we may send you emails, texts, or social media messages about:
- New product launches
- Promotions or discounts
- SALTD community updates
You can opt out at any time by clicking “Unsubscribe” in our emails or contacting us at support@livesaltd.com.
6. Sharing Your Information
We may share your data with trusted third-party service providers who help us operate our business, such as:
- Payment processors: Stripe, PayPal
- Delivery partners: Royal Mail, DPD, or other couriers
- Marketing tools: Klaviyo, Meta Ads, Google Ads, TikTok Ads
- Analytics and website hosts: Google Analytics, Shopify
All third parties are required to maintain confidentiality and comply with data protection laws.
7. International Transfers
Some of our service providers operate outside the UK/EEA (e.g., in the US). When your data is transferred internationally, we ensure adequate protection through:
- Standard Contractual Clauses (SCCs)
- Data Privacy Framework certification, where applicable
8. Cookies and Tracking
We use cookies to:
- Remember your preferences and shopping cart
- Measure site performance
- Show relevant ads
You can manage or disable cookies in your browser settings. For detailed information, see our Cookie Policy.
9. Data Retention
We retain your personal data only as long as necessary to fulfil the purposes outlined in this policy, including:
- Order records: 6 years (for tax and legal purposes)
- Marketing data: until you withdraw consent
- Account data: until you delete your account
10. Your Rights
Under UK and EU data protection law, you have the right to:
- Access your personal data
- Request correction or deletion
- Object to processing
- Restrict processing
- Withdraw consent
- Request data portability
To exercise these rights, email support@livesaltd.com with “Data Request” in the subject line.
11. Security of Your Data
We use SSL encryption, secure servers, and limited access controls to protect your data. While we take every reasonable step to secure your information, no system is 100% secure, and you share data at your own risk.
12. Children’s Privacy
Our website and products are not directed toward children under 16. We do not knowingly collect personal data from minors. If you believe a child has provided us with data, please contact us immediately.
13. Updates to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date.
14. Contact Us
For questions about this Privacy Policy or to exercise your rights, contact:
📧 support@livesaltd.com
📍 SALTD Hydration Ltd, 20 Wenlock Road, London, England, N1 7GU