Privacy Policy

• Last updated: October 17, 2025
• Company: SALTD (a brand of SALTD Hydration Ltd)
• Registered Address: 20 Wenlock Road, London, England, N1 7GU
• Email: support@livesaltd.com

1. Introduction

Welcome to SALTD. Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website livesaltd.com, make a purchase, or interact with our brand in any way.

By using our website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our site or services.

2. Who We Are

SALTD is a wellness and hydration brand operated by SALTD Hydration Ltd, a company registered in the United Kingdom. We are the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR).

3. Information We Collect

We may collect and process the following types of personal data:

a. Information You Provide Directly

• Contact details (name, email address, phone number)
• Billing and shipping details (address, postcode, payment information)
• Account information (if you create an account on our site)
• Communication data (emails, social messages, or survey responses)

b. Information Collected Automatically

When you visit our website, we may collect:

• Technical data (IP address, browser type, operating system)
• Usage data (pages visited, time spent, links clicked)
• Cookies and tracking technologies (see Section 8 below)

c. Information from Third Parties

We may receive limited information from:

• Payment processors (e.g., Stripe, PayPal)
• Social platforms (e.g., Meta, TikTok, or Google Ads if you engage with our ads)
• Analytics providers (e.g., Google Analytics)

4. How We Use Your Information

We use your personal data for the following purposes:

Purpose	Lawful Basis
To process and deliver your orders	Performance of a contract
To communicate with you (support, updates, promotions)	Legitimate interest or consent
To manage your account	Performance of a contract
To personalise your experience on our website	Legitimate interest
To improve our products, marketing, and analytics	Legitimate interest
To comply with legal and tax obligations	Legal obligation

We will never sell your personal data to third parties.

5. Marketing Communications

With your consent, we may send you emails, texts, or social media messages about:

• New product launches
• Promotions or discounts
• SALTD community updates

You can opt out at any time by clicking “Unsubscribe” in our emails or contacting us at support@livesaltd.com.

6. Sharing Your Information

We may share your data with trusted third-party service providers who help us operate our business, such as:

• Payment processors: Stripe, PayPal
• Delivery partners: Royal Mail, DPD, or other couriers
• Marketing tools: Klaviyo, Meta Ads, Google Ads, TikTok Ads
• Analytics and website hosts: Google Analytics, Shopify

All third parties are required to maintain confidentiality and comply with data protection laws.

7. International Transfers

Some of our service providers operate outside the UK/EEA (e.g., in the US). When your data is transferred internationally, we ensure adequate protection through:

• Standard Contractual Clauses (SCCs)
• Data Privacy Framework certification, where applicable

8. Cookies and Tracking

We use cookies to:

• Remember your preferences and shopping cart
• Measure site performance
• Show relevant ads

You can manage or disable cookies in your browser settings. For detailed information, see our Cookie Policy.

9. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes outlined in this policy, including:

• Order records: 6 years (for tax and legal purposes)
• Marketing data: until you withdraw consent
• Account data: until you delete your account

10. Your Rights

Under UK and EU data protection law, you have the right to:

• Access your personal data
• Request correction or deletion
• Object to processing
• Restrict processing
• Withdraw consent
• Request data portability

To exercise these rights, email support@livesaltd.com with “Data Request” in the subject line.

11. Security of Your Data

We use SSL encryption, secure servers, and limited access controls to protect your data. While we take every reasonable step to secure your information, no system is 100% secure, and you share data at your own risk.

12. Children’s Privacy

Our website and products are not directed toward children under 16. We do not knowingly collect personal data from minors. If you believe a child has provided us with data, please contact us immediately.

13. Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date.

14. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact:

📧 support@livesaltd.com
📍 SALTD Hydration Ltd, 20 Wenlock Road, London, England, N1 7GU