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WELLNESSWEEK
Our Story
Our Story
Why SALTD Exists. Why It Had To.
Most hydration brands were built for athletes. Not for the people who wake up dizzy, shaky, exhausted, before the day even starts.
Made in the UK, high-sodium, zero sugar
The Problem
The wellness industry ignored the chronic illness community.
The big brands won’t touch high-sodium formulas. They won’t design for flares, crashes, or brain fog. They won’t risk being seen as “medical-adjacent.”
We will. Because real hydration isn’t glamorous, it’s survival. When your heart rate spikes from standing up, you’re not reaching for “performance hydration.” You need salt. A lot of it.
The Mission
Build the world’s most supportive hydration brand for tired humans.
People who feel wiped out walking up the stairs
People who can’t get through the school run without dizziness
People who lose whole days to fatigue
People who’ve been dismissed, misdiagnosed, or told “it’s just anxiety”
You deserve products made for your reality, not for someone’s Instagram version of wellness.
The Formula
Simple. High-sodium. Zero sugar. No nonsense.
We stripped everything back. No vitamins you don’t feel. No caffeine crashes. No artificial rubbish.
Na
Sodium, 1200mg per serve
K
Potassium, 300mg per serve
Mg
Magnesium, 100mg per serve
Citric acid and natural sweetener, clean taste, subtle finish.
Why It Matters
Hydration shouldn’t be a luxury.
When you’re chronically tired, your world shrinks. Your energy disappears. Your confidence goes with it.
SALTD isn’t here to cure you. But it is here to make your days easier, steadier, and more manageable, one sachet at a time.
The Community
We’re building this with you, not for you.
SALTD started with 100 early testers across the chronic illness community. They told the truth and helped shape the product you’re holding now.
Goal, the most supportive, irreverent, no-judgement hydration community on the internet, where people finally feel seen.
The Future
This is just the first product.
Salt tablets, chews, blends
Salt tablets, chews, higher mineral blends
Ingredient innovation
R&D on stability, solubility, taste tech, and novel mineral systems.
Offline meetups + SALTD100
Local events, tester roundtables, the SALTD100 core community.
The Real Truth
I built SALTD because the world needed it, and nobody else had the guts to.
High-sodium is controversial. Chronic illness is misunderstood. Building this brand required risk, sacrifice, and belief. The community deserves better. We’re here to deliver it.
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